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Case Study

Private Equity

How PE firms can get real value from the AI tools they are already paying for.

In brief

Making AI Actually Useful for Private Equity

Most PE firms pay for ChatGPT Enterprise or Microsoft Copilot but only use them for drafting emails and summarizing documents they manually paste in. We help connect these tools to deal flow data, portfolio metrics, and market intelligence sources - so teams can ask questions like "Which portfolio companies are trending below forecast?" and get real answers in seconds. Same AI interface, zero new tools to learn, one-time setup.

The real problem with enterprise AI today

Most PE firms now have access to powerful AI tools. ChatGPT Enterprise, Microsoft Copilot, or both. The licenses are paid. The tools are available. And yet, when you look at how they are actually being used, it is almost always the same story:

  • Drafting first versions of emails
  • Summarizing documents that someone manually copied and pasted in
  • Answering general knowledge questions
  • Cleaning up writing or generating templates

This is not a criticism of the teams using them this way. These are genuinely useful applications. But it represents maybe 5-10% of what these tools can actually do.

The reason is simple: out of the box, ChatGPT and Copilot do not know anything about your business. They do not know your portfolio companies. They do not know your deal pipeline. They do not know your fund's investment thesis, your historical performance data, or the market intelligence you subscribe to.

Every time someone on your team needs actual business context, they have to leave the AI, open another system, find the data, copy it, paste it back, and then ask their question. The friction is high enough that most people just do not bother.

What changes when you actually connect things

The shift is not about making AI "smarter." The underlying models are already remarkably capable. The shift is about giving them access to the information that matters for your work.

When a PE firm's AI environment is properly connected to their data sources, the kinds of questions that become possible are fundamentally different:

Before

"Can you help me structure a CIM summary?"

After

"Summarize this CIM and compare the target's margins to our portfolio company in the same sector. Pull relevant comps from our last three deals in this space."

Before

"Write me a template for a portfolio review."

After

"Which of our portfolio companies missed their Q3 targets? What were the primary drivers? Show me the trend vs. the same quarter last year."

Before

"What should I know about the industrial automation sector?"

After

"Show me all M&A transactions in industrial automation above 50M EUR in the Nordics over the past 18 months. How do the multiples compare to our entry price on [portfolio company]?"

The difference is not just convenience. It is a fundamental change in what the tool can do for you. In the first column, AI is a writing assistant. In the second column, it is an analyst with access to your data who can answer real questions about your business.

What we build

The technical work involves connecting your AI platform to the data sources your team already uses. For a typical PE firm, this might include:

Data SourceWhat It Enables
Deal/CRM systemQuestions about pipeline, deal history, contact relationships
Portfolio monitoring dataPerformance tracking, variance analysis, cross-portfolio comparisons
Market data providersComps, multiples, transaction data, industry benchmarks
Internal documentsInvestment memos, board materials, prior due diligence
Email and calendarRelationship context, meeting history, communication threads

The integration work is done once. After that, your team simply uses the same ChatGPT or Copilot interface they already know - the difference is that now it can actually answer questions about your business.

We handle the technical complexity: secure API connections, authentication, data formatting, permission controls, and testing. Your team does not need to learn anything new or change how they work. They just start asking better questions.

Why this is not happening automatically

If connecting data sources is so valuable, why does it not come standard?

The honest answer is that OpenAI and Microsoft are platform companies. They build powerful general-purpose tools and make them available to everyone. They are not in the business of understanding the specific systems a Nordic PE firm uses, how their deal flow process works, or which FactSet endpoints matter for their investment analysis.

That last-mile work - understanding your specific context, connecting to your specific systems, and configuring things so the AI actually knows how to use the data - requires someone who understands both the technology and your business.

This is exactly what we do.

The foundation for what comes next

Connecting your AI to business data is valuable on its own. But it also unlocks something bigger: the ability to automate entire workflows, not just answer questions.

Once the AI has access to your systems - not just to read data, but potentially to take actions - you can start building what the industry calls "agents": AI that does not just respond to prompts, but actively works through multi-step processes on your behalf.

For a PE firm, this might look like:

  • Automated deal screening: New CIMs arrive, the agent extracts key metrics, compares them against your investment criteria, and flags the ones worth a closer look - with reasoning attached.
  • Portfolio monitoring alerts: Instead of waiting for monthly reports, an agent watches for variances against forecast and surfaces issues as they develop, with relevant context pulled automatically.
  • Due diligence preparation: Before a first meeting, an agent compiles everything your firm knows about a target - prior touchpoints, relevant comps, news mentions, competitive landscape - into a briefing document.

This is not science fiction. The building blocks exist today in both ChatGPT Enterprise and Microsoft Copilot. But they only work if the AI is already connected to your data. The integration work we describe above is the prerequisite that makes process automation possible.

We typically recommend starting with the data connections - let your team get comfortable asking questions and seeing real value - and then exploring automation use cases once you have a clearer picture of where the leverage is.

What to expect

A typical engagement looks like this:

1

Discovery

We understand which data sources matter most and what questions your team would want to ask. This is also where we assess feasibility - not every system is equally easy to connect, and we will be upfront about what is realistic.

2

Build

We connect the systems, configure access controls, and test thoroughly. A typical project takes 4-6 weeks from kickoff to handoff, though this can vary depending on the systems involved and your internal approval processes.

3

Handoff

Your team starts using it. Same interface they already know, now with access to real business data. We stay available to iterate based on what you learn.

Pricing

This is project-based work with a one-time fee. Most projects fall in the EUR 10,000-40,000 range, depending on the number of systems and complexity involved. No subscriptions, no per-user charges, no recurring costs from us. Once built, the integration is yours.

Curious whether this makes sense for your firm?

No pressure. We will give you an honest assessment of whether this is worth pursuing.